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Sibin c s

Digital marketer | web developer

I’m passionate about helping brands grow through creative strategy, data-driven decisions, and meaningful digital experiences. I specialize in Social Media Marketing, SEO, and Paid Advertising while actively building real-world skills through projects and certifications.

Hello! I’m sibin aspiring digital marketer specializing in social media strategy, SEO, and branding. Passionate about creating impactful digital experiences and helping brands grow

I enjoy planning social media content, analyzing audience behavior, and creating campaigns that tell a story and convert. I’m eager to work with businesses and agencies to apply my skills in real projects and grow through practical experience.

I believe that successful marketing is a blend of creativity + analytics + understanding human psychology and this principle drives my approach to every project.

🎓 Education

  • Digital Marketing Professional Certification 

  • Bachelor’s in Business Administration 

🏅 Certifications

  • Google Digital Marketing Fundamentals – Google Digital Garage

  • HubSpot Content Marketing Certification

  • Meta Social Media Marketing Foundations

  • Skills & Tools

    Digital Marketing Skills

    • Social Media Marketing (Instagram, Facebook, LinkedIn)

    • SEO (On-page SEO, Keyword Research, Competitor Analysis)

    • Meta & Google Ads (Basic campaign setup & optimization)

    • Content Strategy & Branding

    • Email Marketing (Mailchimp basics)

    • Performance Reporting & Analytics

    Tools I Use

    • Meta Business Suite

    • Google Analytics & Search Console

    • Canva

    • Semrush / Ubersuggest

    • Google Keyword Planner

    • Excel / Google Sheets

    • ChatGPT for content drafting 

    • Google Analytics for Beginners

    •  

    • Services

      📌 Social Media Marketing

      Creating strategic content plans, scheduling posts, increasing reach, and analyzing engagement to build a strong online brand presence.

      📌 SEO Optimization

      Keyword research, on-page optimization, technical audits, and content framework to improve website rankings and organic traffic.

      📌 Meta & Google Ads

      Setting up ad campaigns, audience targeting, tracking performance, and generating reports for better ROI.

      📌 Content Creation & Branding

      Designing creative posts, reels, ad graphics, and brand identity elements using Canva.  

    • Projects

      1. Social Media Strategy for Clothing Brand – Sample Project

      Created a 30-day Instagram content calendar for an online fashion brand targeting Gen-Z and young adults. Increased engagement through reels, influencer concepts, and trending hashtags.

      📈 Outcome: Increased estimated engagement rate by 35% (based on mock analytics).

      2. SEO Audit & Keyword Strategy – Sample Project

      Conducted SEO research for an e-commerce category page including keyword analysis, competitor comparison, and suggestions for on-page improvement.

      🔍 Outcome: Identified 20+ high-intent keywords and a structure to improve page ranking potential.

      3. Canva Ad Creative Design – Practice Project

      Designed 6 ad creatives for Facebook/Instagram campaigns focused on brand awareness and product offers.

      🎨 Outcome: Received positive feedback from peers & mentors.